The Korean Personal Information Protection Commission (PIPC) announced administrative fines totaling approximately $410 million against Coupang Corp. relating to a November 2025 data incident and violations of the Korean Personal Information Protection Act regarding advertising data. Coupang Corp. will pursue judicial relief in the Seoul Administrative Court and will recognize the estimated fines in its 2026 second quarter operating results. Coupang, Inc. is an e-commerce company providing online retail and logistics services.