Fluent, Inc. announced the launch of Fluent In-Store, a new commerce media offering designed for physical retail environments. The solution utilizes point-of-sale devices to deliver identity-resolved offers with full-funnel measurement following payment completion. Developed through a partnership with Bilt Technologies, Inc., the product will undergo an initial proof-of-concept deployment at Beyond, Inc. retail locations, scheduled for mid-July to August 2026. Fluent, Inc. is a commerce media company providing digital advertising and marketing solutions.