CLOROX CO /DE/ (CLX)

Specialty Cleaning, Polishing and Sanitation Preparations

Latest Price

$95.53

TTM P/E

15.51

Normalized P/E

26.41

Div Yield

5.19%

Book Value

0.22

P/B Ratio

437.41

Valuation metrics

EPS: $6.52

Book value / share: $2.62

Formula: √(22.5 × EPS × BVPS)

Graham Number

$19.59

79% downside

Norm. op. income: $999M (median of 7yr)

Tax rate: 22%

Discount rate: 10%

Growth assumption: zero (EPV is a no-growth value)

Earnings Power Value

$44.29

54% downside

Base FCF: $761M (median of recent 5yr)

Growth: 5%/yr (median YOY, capped at 25%)

Discount rate: 10%

Terminal growth: 3%

Projection horizon: 10 years

DCF Fair Value

$86.88

9% downside

EPS: $6.52

Target P/E: 26×

Formula: EPS × P/E

P/E Fair Value

$169.52

+77% upside

80.6% held by institutions

Institution	Shares	Value	Ownership %	Change	Filing Date
BlackRock, Inc.	10.17M	$1.05B	8.41%	-132.0K	2026-03-31
STATE STREET CORP	8.25M	$855.0M	6.83%	-170.1K	2026-03-31
VANGUARD CAPITAL MANAGEMENT LLC	7.85M	$813.0M	6.49%	--	2026-03-31
VANGUARD PORTFOLIO MANAGEMENT LLC	5.78M	$599.0M	4.78%	--	2026-03-31
Invesco Ltd.	4.86M	$503.0M	4.02%	-21.1K	2026-03-31
GEODE CAPITAL MANAGEMENT, LLC	3.23M	$333.0M	2.67%	+56.4K	2026-03-31
VAN ECK ASSOCIATES CORP	3.22M	$333.0M	2.66%	+82.0K	2026-03-31
MORGAN STANLEY	2.72M	$281.0M	2.25%	+422.9K	2026-03-31
CITADEL ADVISORS LLC	2.14M	$221.0M	1.77%	+237.8K	2026-03-31
Point72 Asset Management, L.P.	1.60M	$165.0M	1.32%	+1.20M	2026-03-31