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Clorox Co (CLX)
Specialty Cleaning, Polishing and Sanitation Preparations
Latest Price
$81.01
TTM P/E
13.15
Normalized P/E
22.73
Div Yield
6.12%
Book Value
2.60
P/B Ratio
31.11
Valuation metrics
adjust assumptions →EPS: $6.52
Book value / share: $2.62
Formula: √(22.5 × EPS × BVPS)
Graham Number
$19.59
76% downside
Norm. op. income: $999M (median of 7yr)
Tax rate: 22%
Discount rate: 10%
Growth assumption: zero (EPV is a no-growth value)
Earnings Power Value
$44.29
45% downside
Base FCF: $761M (median of recent 5yr)
Growth: 5%/yr (median YOY, capped at 25%)
Discount rate: 10%
Terminal growth: 3%
Projection horizon: 10 years
DCF Fair Value
$86.88
+7% upside
EPS: $6.52
Target P/E: 23×
Formula: EPS × P/E
P/E Fair Value
$149.96
+85% upside
Institutional Ownership
88.4% held by institutions| Institution | Shares | Value | Ownership % | Change | Filing Date |
|---|---|---|---|---|---|
| BlackRock, Inc. | 10.04M | $958.0M | 8.31% | -127.4K | 2026-06-30 |
| State Street Corp | 8.43M | $804.0M | 6.97% | +177.9K | 2026-06-30 |
| Vanguard Capital Management LLC | 7.90M | $753.0M | 6.53% | +46.0K | 2026-06-30 |
| Invesco Ltd. | 6.01M | $573.0M | 4.97% | +1.15M | 2026-06-30 |
| Vanguard Portfolio Management LLC | 5.80M | $553.0M | 4.80% | +15.4K | 2026-06-30 |
| Geode Capital Management, LLC | 3.27M | $310.0M | 2.70% | +36.9K | 2026-06-30 |
| Van Eck Associates Corp | 2.97M | $283.0M | 2.46% | -245.4K | 2026-06-30 |
| Citadel Advisors LLC | 2.60M | $248.0M | 2.15% | +463.9K | 2026-06-30 |
| Millennium Management LLC | 2.33M | $222.0M | 1.93% | +1.47M | 2026-06-30 |
| Morgan Stanley | 2.25M | $214.0M | 1.86% | -469.2K | 2026-06-30 |